What is the Target CPA Calculator?
Target CPA (cost per acquisition) is the most you should pay in ads for one purchase. Formula: target CPA = AOV × gross margin × orders per customer − target profit. Using lifetime orders lets subscription and repeat-purchase brands bid more aggressively for new customers.
How to use the Target CPA Calculator
- Enter average order value and gross margin.
- Enter the profit you want to keep per customer.
- Optionally enter expected lifetime orders.
- Use the result as your tCPA bid.
Why use AnyShift's Target CPA Calculator
Instant resultsNumbers update as you type — no submit button, no page reloads.
Formula shownEvery result shows how it was calculated so you can check the maths.
Editable assumptionsRates, fees and defaults are pre-filled but always adjustable.
Private by designCalculations run in your browser. Nothing is stored or sent.
Frequently asked questions
What is the difference between CPA and CAC?
CPA is cost per conversion in an ad platform; CAC is total sales and marketing cost per new customer across all channels.
Should I use lifetime value for CPA?
Only if you have reliable repeat-purchase data and enough cash flow to wait for payback.
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Last reviewed: Built for: United States, United Kingdom, Canada, Australia Part of Ecommerce & Sellers